Same message. Different culture. Totally different result. What's going on?


Hi Reader

Giving feedback might seem simple, but cultural differences can completely change how it's delivered, and received.

Let’s compare three common styles:

British. Polite and indirect. Criticism is often softened with phrases like “Perhaps you could…” or “It’s not quite there yet.” This is known as using a downgrader, a softening phrase to make feedback sound less harsh. It’s also common to wrap criticism in praise (the classic “feedback sandwich”).

American. Confident and clear. Feedback often starts with praise and moves quickly to the point: “Great job on X, next time try Y.” Downgraders like “kind of” or “maybe” are sometimes used, but Americans are more comfortable mixing praise with direct suggestions.

German. Honest and detailed. Feedback is usually direct and unfiltered, focusing on improvement rather than feelings: “This part didn’t work. You should change it like this.” Downgraders are rare because too much softening can feel unclear or inefficient.

Tip of the month

Next time you give or receive feedback across cultures, notice the tone Reader. Are you being too direct? Or too vague? A small language shift can make a big difference.

November 2025

What I spoke about:

The dangers of mixing languages and how to communicate clearly

What I wrote about:

Speaking up on Women's Entrepreneurship Day and finding your voice in global business

What I'm launching:

  • Exclusive offer only for newsletter subscribers: Reply to this email before the end of this year for a discount on all 10 hour course packages!
  • A free English challenge Christmas countdown on Instagram stories. Don't miss out!

Coaching corner

A moment for quiet reflection or journalling, even just thinking about your answers can help you notice patterns and shift your focus.

What’s one small change you could make to give clearer or more culturally aware feedback?

Stay tuned for more tips, videos, client stories, podcast episodes, travel reflections, language disasters and everything inbetween! Hit reply and tell me what you're learning at the moment.

Meg

P.S In my lessons, I create a safe, welcoming space for feedback and suggestions, and I want the same for this newsletter. Let me know what you'd love to see more (or less) of. I’m listening.

Fully certified Business English coach

“Megan is an excellent teacher! Our classes are so dynamic that the 50 minutes pass too quickly. Having lived in different countries and loving to travel gives her knowledge of other cultures and languages which enriches our conversations.”
Joao, Brazil

Mega Language Coach

I'm an English coach, polyglot, entrepreneur, and digital nomad who loves to talk about education, travel, and business & entrepreneurship. Subscribe to my newsletter, I look forward to meeting you!

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